The governments of New Zealand and Australia have offered to help the UK negotiate new trade deals with other countries by providing their own skilled trade negotiators on loan. As well as the officials being made available both countries are very keen to strike informal free trade agreements with the UK so that they are [...]
While it may not be everyone’s idea of the best way to organise television, the BBC arguably has the strongest brand name in the world and in some quarters still enjoys the perception of impartiality. Sky TV also is a global leader and innovator in Digital TV while the UK’s reputation for creativity in drama [...]
While cultural excellence transcends national boundaries and Europe in general has, for centuries, provided a deep well of creativity the UK’s cultural influence remains a key advantage at both the elite and amateur level. Britain’s heritage is renowned and accessible. The UK is 8th most visited tourist destination on earth with the 4th highest international [...]
Soft power includes international perception, global media reach, inventions, education, diplomacy, the charity sector, culture, sport and architecture and international events and the like. While measuring a country’s influence in these matters is clearly subjective the Portland Communications Soft power 30 is viewed as the most reliable authority in this sphere. In 2015 the United [...]
